As we talked in class, unobtrusive research is when one performs research without the outcome being affected. This is an easy way for researchers to observe ever day behavior without having to pay for the research or even having the hassle of interviewing consumers. Unobtrusive research forces the things being studied to act normal because they do not know someone is intruding in their everyday behavior. Unobtrusive research often uses secondary research in order to figure out if what they studied actually does occur or even if they just want to get more information about the product.
When looking through the web I was able to find an article that talks about how West Chester University did a study about players from the Heat, who is currently working with the Philadelphia Flyers. The article talks about how they studied the core temperatures and sweat rate of the players once they were done on the ice. The way that they got the idea for this is by looking at what they do for the professional football players. This is the first time that they are doing this for professional hockey players but when talking about secondary research, they are using what they know about the football players to use towards the hockey players. If the company did not perform this research first for the football players, than they would have no idea how to do this for the hockey guys.
Without unobtrusive research, we would not know some of the things that we know now. It is an easy and cheap way to get answers and outcomes that researchers want. Like I said before unobtrusive research is just another form of secondary research where we can use information that we already know and apply to it what we are observing.
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