This week’s blog post is about Survey Research. As we talked about in class, surveys are one of the most popular forms of quantitative research. The reasons that surveys are most popular is because they are cheap, you can get your responses right away, you can ask specific questions and receive specific answers and you can also use respondents from any place you want. When making a questionnaire, you have to make sure you start with general questions and then get into the specific ones.
Surveys are used in every field of Public Relations which made it easy for me to find an article about surveys being done in the NHL. The Angus Reid Public Opinion company conducted a survey questioning if the Canadians would welcome new NHL team but not with Federal money. In Vancouver, many Canadians would love to see another hockey team come to their country except they do not think that the federal government should pay to relocate an existing team. The Angus Reid Public Opinion conducted an online survey with about four questions that had a sample size of 1,009 Canadian adults. 62 percent of the people think that it would be a great idea to bring in another NHL team Winnipeg and a smaller portion of 57 percent think it would be great to bring an NHL team to Quebec City. Of course it was seen that the Canadians that call themselves “hockey fans” are clearly more supportive of having a new hockey team whether it is in Winnipeg or Quebec City.
The fact that surveys are so easy to conduct, it must make some peoples jobs so much easier especially when they want a fast answer. Without having survey’s, we probably wouldn’t have some of the answers that we have today unless the researchers did a type of research that was much more time consuming like focus groups or face-to-face interviews.
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